Just enough research

In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods.

Just enough research

Just enough research

In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch. Erika Hall has been working in web design and development since the late 20th century. In 2001, she co-founded Mule Design Studio where she directs the research, interaction design, and strategy practices.

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Just enough research
Language: en
Pages: 154
Authors: Erika Hall
Categories: Human-computer interaction
Type: BOOK - Published: 2013 - Publisher:

In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll
Just Enough Research, 2nd Edition
Language: en
Pages: 186
Authors: Erika Hall
Categories: Human-computer interaction
Type: BOOK - Published: 2019 - Publisher:

Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a
Just Enough R!
Language: en
Pages: 344
Authors: Richard J. Roiger
Categories: Data structures (Computer science)
Type: BOOK - Published: 2020 - Publisher: Chapman & Hall/CRC

Just Enough R! An Interactive Approach to Machine Learning and Analytics presents just enough of the R language, machine learning algorithms, statistical methodology, and analytics for the reader to learn how to find interesting structure in data. The approach might be called "seeing then doing" as it first gives step-by-step
User Research
Language: en
Pages: 288
Authors: Stephanie Marsh
Categories: Business & Economics
Type: BOOK - Published: 2018-03-03 - Publisher: Kogan Page Publishers

Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and
Researching UX: User Research
Language: en
Pages: 202
Authors: James Lang, Emma Howell
Categories: Computers
Type: BOOK - Published: 2017-10-26 - Publisher: SitePoint

How well do you really know your users? With properly conducted user research, you can discover what really makes your audience tick. This practical guide will show you, step-by-step, how to gain proper insight about your users so that you can base design decisions on solid evidence. You'll not only

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