Ask Your Developer

How to compete in the digital economy? In short: Ask Your Developer.

Ask Your Developer

Ask Your Developer

Jeff Lawson, software developer turned CEO of Twilio, creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems and drive digital transformation. From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition? Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences. How to compete in the digital economy? In short: Ask Your Developer.

More Books:

Ask Your Developer
Language: en
Pages: 304
Authors: Jeff Lawson
Categories: Business & Economics
Type: BOOK - Published: 2021-01-12 - Publisher: HarperCollins

Jeff Lawson, software developer turned CEO of Twilio, creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems and drive digital transformation. From banking
App Accomplished
Language: en
Pages: 384
Authors: Carl Brown
Categories: Computers
Type: BOOK - Published: 2014-06-30 - Publisher: Addison-Wesley Professional

Build Great Apps: End-to-End Processes, Tools, and Management Tips for Doing It Right! Foreword by Kyle Richter, CEO, MartianCraft Today, successful apps are complex software projects. You can’t just knock them off in a weekend--and, worse, many common programming habits don’t work well in mobile. You need skills, processes, tools,
Soft Skills to Advance Your Developer Career
Language: en
Pages: 296
Authors: Zsolt Nagy
Categories: Science
Type: BOOK - Published: 2019-09-20 - Publisher: Apress

As a software developer, your technical skill set is in high demand. Devices and technology have become an integral part of our everyday lives and no digital organization can thrive without technical professionals on the payroll. However, career plateaus are inevitable in even the most high-demand field. Companies do not
Assured Returns in Real Estate
Language: en
Pages: 167
Authors: Sachin Mittal
Categories: Self-Help
Type: BOOK - Published: 2018-06-20 - Publisher: Educreation Publishing

While assured return schemes predict a win-win for both parties involved, the promises underlying these schemes have come under scrutiny with numerous complaints being filed against some builders cum promoter of these schemes. This is a first of its kind book which makes an in-depth inquiry into the nature of
Women's Small Business Start-Up Kit
Language: en
Pages: 560
Authors: Peri Pakroo
Categories: Business & Economics
Type: BOOK - Published: 2020-06-30 - Publisher: Nolo

The award-winning guide for any woman starting or running a businessHave an idea or skill that you’re ready to turn into a business? Want to expand or improve your current business operations? This book is for you! Learn how to: draft a solid business plan raise start-up money choose a

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